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Disney Quietly Makes a Big Theme Park Change

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Walt Disney Co.  (DIS) – Get Free Report has to balance quite a few things when it comes to its theme parks. First, it needs to deliver a good-enough experience that park visitors will want to come back, while also telling their friends about their positive experience.

Second, the company has to maximize revenue. That’s not always about charging the most for park tickets (although the company has been working on that). Disney wants the most money it can get, but it’s content pushing some of that revenue out of the core ticket price and into pricey add-ons.

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