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Visa encourages Aussies + Kiwis to travel the world in new work via Saatchi & Saatchi Aus – Campaign Brief

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Visa, a world leader in digital payments, has launched a new integrated campaign across Australia and New Zealand, via Saatchi & Saatchi Australia, to encourage people to explore the world and remind travellers that Visa is the best way to pay while travelling overseas.

 

This campaign follows an intrepid traveller whose journey unfolds across different locations and cultural experiences. At the journey’s end, our traveller is revealed to be a Visa employee; she is going to the ends of the earth so travellers are informed that Visa has got them covered everywhere.

The campaign has launched across broadcast television, cinema, BVOD, social and across digital platforms.

Says Natalie Lockwood, head of marketing for Australia, New Zealand and South Pacific, Visa: “At Visa our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. We know that Australians and New Zealanders are avid travellers and Visa plays a crucial role in connecting individuals, businesses and communities around the world through cross border travel and commerce.

“With international travel returning to near pre-pandemic levels, this campaign reminds consumers about Visa’s worldwide acceptance, delivering security and convenience to travellers anywhere their passions and interests take them.”

Says Simon Bagnasco, head of creativity, Saatchi & Saatchi: “This was a fantastic opportunity to celebrate the lengths Visa goes to, to ensure the last thing we need to be thinking about when we travel is ‘how will I pay for that’. We hope this campaign encourages Aussies and Kiwis to get back out there and explore the world.”

Media strategy was handled by Publicis Groupe’s Starcom.

Client service director Jacqui Purcell said the agency chose “unmissable media formats to connect with travellers, enabling people to have what they want when they go on their big adventure”.

Client: Visa
Head of Marketing, Australia, New Zealand and South Pacific: Natalie Lockwood
Senior Director Consumer Marketing and Partnerships: Simone Moss
Director, Consumer Marketing and Partnerships: Sam Smedley

Creative Agency: Saatchi & Saatchi Australia
Head of Creativity: Simon Bagnasco
Creative Director: Piero Ruzzene
Art Director: Robert Bamford
Copywriter: Ben De Klerk
Head of Strategy: Joe Heath
Junior Planner: Bridget Moyle
General Manager: Toby Aldred
Group Business Director: Claire Thompson & Lucy Haworth
Senior Business Manager: Emma McLellan
Head of Broadcast Production: Michael Demosthenous
Head of Operations: Greer Macpherson & Deborah Munro
Editor: Ed Coyle
Head of Digital Production: Danny Marston
Digital Producer: Daniel Payne
Digital Designer: Jake Bruce
Developer: Steven Ashby

Production Company: MOFA
Director: Bill Bleakley
Executive Producer: Llew Griffiths
Producer: Geordi Caputo
Director of Photographer: Joey Knox
Production Designer: Jimmy Jaldin
Stylist: Valeria Wilde
Editor: Paul Rowe
Online: Drew Moden & Mr Fox Post
Colourist: Matt Fezz

Music & Sound: MassiveMusic Sydney

Media Agency: Starcom AU
Client Services Director: Jacqui Purcell
Head of Investment: Rebecca Ho

Digital Manager: Chloe Cudilla
Investment Manager: Bailey Reed
Account Executive: James MacGregor
Head of Strategy: Carmen Campbell

Starcom NZ
Group Business Director: Paul Hamilton
Business Manager: Beena Dhanji

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